Kazmira

PREMIER SCIENCE. PREMIER CBD

Kazmira Case Study

PREMIER SCIENCE. PREMIER CBD

Kazmira

The Story

How a digital strategy helped one of the world’s largest CBD manufacturers drive sales and traffic from an online audience.

Kazmira is an industrial scale manufacturer of cannabidiol (CBD) oils and private label products derived from Industrial Hemp extraction. Their niche is THC-free CBD extracts, a product that is sought after in the industry and requires an industrial facility with proprietary technology.

Kazmira wanted to increase traffic to their website in order to drive sales and establish themselves as an authority in the industry. They had to compete online in order to connect with a larger client base, as well as stand out as a quality company in the highly saturated and unregulated CBD industry.

Services

Strategy Analytics

Blog Strategy/Education

Search Engine Optimization

Content Creation

Technical Writing

Social Media

Onsite Support

  • Kazmira CEOs
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The Strategy

A long term search engine optimization strategy to drive traffic to the website, coupled with an initiative to create educational content and provide thought leadership for the CBD manufacturing industry.

On page SEO and keyword tracking were used to understand and capture organic traffic. Educational content about Kazmira and the industry was produced in the form of research based blogs, YouTube videos, and infographics.

Kazmira Case Study
  • Kazmira Case Study
  • Kazmira Case Study
Kazmira Case Study

The Stats

Website traffic increased by 75X from January 2018 to December 2019. During the first year, traffic increased rapidly, resulting in a 30X increase. During 2019, traffic continued to increase steadily, more than doubling the traffic increase from the first year.

The Stats

Website traffic increased by 75X from January 2018 to December 2019. During the first year, traffic increased rapidly, resulting in a 30X increase. During 2019, traffic continued to increase steadily, more than doubling the traffic increase from the first year.

Kazmira Case Study
  • Kazmira Case Study
  • Kazmira Case Study

The Results

  • Educational content creation increased Kazmira’s visibility and authority in the industry.
  • 300% increase in traffic from 2018 to 2019
  • 320% increase in leads generated from 2018 to 2019
  • Now ranked #1 or in a prime position for 7-10 commercial and educational intent target keywords.
  • Featured in Forbes Magazine, MJBiz Daily, Leafly Magazine, and more.
  • Various appearances as Google’s ‘Featured Snippet’ establishing content authority.
  • Multiple high-ranking YouTube videos on Kazmira’s channel.

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